Network Services Packages Team Blog About FAQ 中文 Let's Talk
Have questions before reaching out? Read our FAQ
EUROPEAN MARKET ENTRY PARTNERS

From Global
Ambition to
European Reality.

European market entry & retail distribution for foreign tech brands

Your European market entry partner. We get foreign tech brands from China, Korea, Japan and Taiwan into Fnac, MediaMarkt, Currys and Amazon EU, handling distribution, commercial strategy and retail execution across 10+ European countries.

Book a Strategy Call Explore Our Network

Questions before reaching out? Read our FAQ, 15 questions answered →

What is JAIO?

JAIO is a European market entry partner for foreign tech brands. We help companies from China, Korea, Japan and Taiwan get their products onto the shelves of Europe's leading retailers.

We are not a consulting firm and not an agency. We are a hands-on commercial partner with 20+ years of active relationships across European retail and distribution. We open doors, negotiate commercial terms, manage Amazon operations, and execute go-to-market strategy.

90
Days to first listing
8
Amazon EU marketplaces
+15%
Avg. margin improvement
6
Languages covered
20+
Years Experience
10+
European Countries
50+
Retail Partners
€500M+
Revenue Managed
Distribution Ecosystem

Every channel.
Every country.
Fnac · MediaMarkt · Currys · Amazon · Coolblue · El Corte Inglés · Euronics · Elkjøp

We don't apply a one-size-fits-all model. We build the right go-to-market for your product in each European market.

France
Fnac-Darty, Boulanger, Auchan, Carrefour, Leclerc, Cultura, LDLC
Germany
MediaMarkt, Saturn, Conrad, Expert
UK
Currys, Argos, John Lewis
Benelux
Coolblue, MediaMarkt, Krefel
Spain
MediaMarkt, PCComponentes, El Corte Inglés
Italy
MediaWorld, Unieuro, Euronics
Nordics
Elkjøp, Power, Elgiganten
CEE
Alza, x-kom, Altex
Amazon Europe
8 marketplaces: FR, DE, UK, IT, ES, NL, SE, PL
France
Cdiscount, Rue du Commerce, Fnac.com, Boulanger.com
Germany
Otto.de, Kaufland.de, Galaxus
Benelux
Bol.com, Coolblue.be
Poland
Allegro.pl
Social Commerce
TikTok Shop EU, Instagram Shopping
IT Distribution
Ingram Micro, Tech Data, Also, Exertis
Home Appliances
GEM-PEM groups, Euronics, Expert, Gitem, Ubaldi
Corporate
IT resellers, system integrators, corporate procurement
Public Sector
Education, government, healthcare institutions
Hospitality
HORECA channels, hotel chains, restaurant groups
5 Core Service Pillars

Everything you need.
Nothing you don't.

01
European market entry and distribution network across Europe

Market Entry & Distribution

Direct retail connections, distributor network, multi-tier distribution setup, omnichannel strategy, and contract negotiation.

10+
Partners in 90 days
02
European pricing strategy and commercial excellence

Commercial Strategy & Pricing

Pricing architecture, SRP positioning, BER programs, 12-month promotional planning, and S&OP implementation.

+15-30%
Margin improvement
03
Amazon Europe strategy - Vendor Central, Seller Central

Amazon & E-Commerce

Vendor/Seller Central management, A+ Content, Brand Store, PPC campaigns, and expansion across 8 EU marketplaces.

ACoS <20%
Advertising efficiency
04
Pan-European marketing strategy and brand building

Regional Marketing

Pan-European strategy, multilingual content in 6 languages, influencer partnerships, trade shows, and PR campaigns.

+200%
Brand awareness
05
AI-powered data analytics for European market intelligence

Data & Analytics (AI)

Predictive intelligence, real-time competitor monitoring, AI-powered pricing engine, and custom performance dashboards.

>90%
Forecast accuracy
Also Available

A La Carte Services

Legal & compliance, training programs, product launch strategy, field sales force management, available as standalone engagements.

Ask About Add-ons

Ready to get your brand into European retail?

We typically get back within 24 hours with a clear assessment of where to start.

Book a Free Strategy Call →
Engagement Models

Tailored to your growth stage.

Pricing is customized based on your product, target markets, and growth objectives. Every engagement starts with a strategy call.

Launch

Launch

Your first step into European markets, structured, de-risked, fast.

  • 3 European countries
  • 10+ resellers & distributors
  • Pricing strategy complete
  • Amazon 1 marketplace
  • 3-month marketing boost
  • Data dashboards
  • Legal contract review
6-month engagement
Discuss Pricing
Most Popular
Accelerate

Accelerate

Rapid scale across multiple markets with full commercial support.

  • 5+ European countries
  • Full commercial strategy
  • Amazon 5 marketplaces
  • Full-service marketing
  • Advanced AI analytics
  • Training programs
  • Dedicated account manager
12-month engagement
Discuss Pricing
Dominate

Dominate

Total European market leadership, retail, e-tail, Amazon, and beyond.

  • Full EU, 10+ countries
  • Amazon EU, 8 markets
  • Complete marketing ecosystem
  • Data science team
  • Legal & compliance full service
  • Product launch consulting
  • Field sales force
12-24 month engagement
Discuss Pricing
Leadership & Expertise

The people behind your European growth.

Jonathan Filleau - Founder JAIO, European market entry expert for foreign tech brands
Jonathan Filleau
Founder & Managing Partner

20 years global tech hardware. Ex-VP Europe Corsair (NASDAQ). Drove €50M to €400M growth. Deep European retail & distributor network.

View LinkedIn
ED
European Sales Director
Multi-Country Sales Leadership

20 years in global tech groups. €200M+ P&L management. Expert in complex negotiations across all major European markets and accounts.

AE
Amazon Specialist
Vendor & Seller Central Expert

Deep expertise in Vendor Central, Seller Central, A+ Content, Brand Store, and advertising across all 8 EU marketplaces.

ME
Marketing & Content Director
Ex-Senior Head of EU Marketing

Extensive experience leading pan-European marketing organizations. Specialist in digital acquisition, social campaigns, and content localization.

What Our Partners Say

"JAIO opened doors we had been knocking on for two years. Within 6 months we had listings at MediaMarkt Germany and France. Jonathan knows every decision-maker personally."

VP Sales Europe
Chinese Gaming Peripherals Brand, €120M revenue

"The Amazon EU setup alone was worth it. We went from zero to top-3 in our category on Amazon.fr and Amazon.de in under 90 days. Real execution, not consulting."

Export Director
Korean Smart Home Brand, 8 EU marketplaces

"What makes JAIO different is that they already have the relationships. We didn't spend months building trust with distributors, JAIO brought us in as a trusted partner from day one."

CEO
Taiwanese PC Components Brand, Entry in 5 countries
Insights & Expertise

From the field.

All Articles
foreign tech brands entering European markets
Market Entry Strategy

From Shenzhen to Paris: Why Culture, Not Price, Decides Asian Tech Success in Europe

The real barrier is culture-market fit. Most Asian brands underestimate it entirely.

 AI-driven pricing strategy for European markets
Data & Analytics

AI-Driven Pricing: The Untapped Advantage Most Companies Are Missing

How predictive pricing intelligence gives Asian tech brands a decisive edge across fragmented European markets.
Numbers that matter
10+
Partners in 90 days
ACoS <20%
Amazon advertising efficiency
+200%
Brand awareness growth
>90%
Forecast accuracy
24h
Response time
Get in Touch

Ready to enter
European markets?

Tell us about your brand and your European ambitions. We'll come back to you within 24 hours with a clear first step. Have questions first? Read our FAQ →

Not a consultant. Not an agency. A hands-on commercial partner with active relationships across European retail.